Tervis Tumbler is a Venice, Florida[1] based company that specializes in insulated tumblers.
Contents |
In 1946 two Detroit engineers, Frank Cotter and G. Howlett Davis, created the world's first insulated tumbler, using air as the insulating material between the two tumbler walls. The brand name Tervis comes from the last three letters of the two engineers' surnames (Cotter and Davis).
The Winslow family purchased the product rights in the 1950s and incorporated The Tervis Tumbler Company in 1967, moving manufacturing to its current location in Florida. The Donelly family now operates the company as a privately-held firm.
The main marketing aspects of Tervis Tumblers are:
In addition to its in-house designs, Tervis carries marquis licensing agreements with all four of the major American sports leagues (MLB, NBA, NFL, and NHL), nearly all of the major NCAA colleges and universities, several Minor League Baseball franchises, all branches of the United States Armed Forces, and many notable companies such as John Deer, Coca-Cola and Disney (including Marvel Comics which Disney owns). Custom designs are available which can either be supplied by the purchaser or designed by Tervis.
Most of the company's designs are available in four primary tumbler sizes: 10 ounce, 12 ounce, 16 ounce, and 24 ounce; some products are also available in 10-ounce "wavy" tumblers (the "wavy" refers to the tumbler shape having a ribbed surface, the standard tumblers feature a flat surface) and 15-ounce mugs (Tervis previously sold 2.5-quart ice buckets but has since discontinued this item). In addition, the company sells "clear" (no design) 8-ounce tumblers and accessories such as lids and straws.
Tervis Tumbler operates ten company-owned retail locations:[2]
Tervis also sells its products online and through numerous independent retailers as well as through the national chain Bed Bath and Beyond.